Women's fashion label
Antonia Rolly
A Shopify store for a new women's fashion label, built around large imagery to launch its debut collection.
The challenge
A new label gets one first impression. Its debut collection had to feel as considered online as the dresses do in person, and the brand needed a way to keep in touch with people who were not ready to buy on their first visit.
What we built
A Shopify store led by full-width photography, with the debut collection front and centre and shop pages for new arrivals, dresses and occasion wear.
An Our Story page introduces the designer behind the label, and an email sign-up offers a discount on a first order, so the brand builds its own list from the start.
Key features
- Built on Shopify
- Image-led homepage for the debut collection
- Collections for new arrivals, dresses and occasion wear
- Email sign-up with 10% off a first order
- Our Story page
Tell us about your project.
Send us a short outline of what you need, and we will come back to you with the next steps.